Social media jobs in the third sector

If you’re reading this blog post there’s a strong chance that you’re a child of the social media generation, with the likes of Facebook and Twitter a daily presence in your life. But while it’s clear that a career in marketing is one of the more popular desired career paths for students, many still don’t realise that there are an ever-increasing amount of roles focusing on social media available to recent graduates. Where once responsibility for managing social media accounts would fall to a Marketing Officer, companies are increasingly recognising the importance of social media and creating specialist positions to co-ordinate this, such as Social Media Officer and Digital Campaigns Officer.

This is particularly true for the charity sector, which shouldn’t really come as a surprise. After all, some of the most successful campaigns dominating people’s timelines and newsfeeds over the last twelve months have either been instigated or co-opted by charities. Whether it’s the ice bucket challenge or the no make-up selfie, the advent of social media has as Laura Phillips points out “allowed a portal of mammoth proportions to open for charities….allowing them a level of reach and engagement never seen before.” This level of reach and engagement hasn’t been cultivated by accident overnight; the largest 25 charities in the world have more Twitter followers than either the largest 25 retailers in the UK or companies in the FTSE 100.socialmedia And while levels of social media engagement aren’t everything for a charity (as this UNICEF Sweden campaign adeptly points out) the numbers do translate to where it ultimately counts for charities – donations. A Mashable survey last year found that 51.1% of respondents first found out about new social good initiatives through social media.

Here are a couple of ways you can start to improve your chances of getting employed in this area:

Gain experience

In this respect, getting your first job using social media is no different to getting your first job in any sector. Competition is likely to be fierce, and any evidence you can provide that you’ve already used social media in a professional context will be looked upon favourably by employers. You could look specifically for internships in a social media context, or volunteer to assist with posting to an organisation’s accounts when on any non-related placements. Alternatively, volunteering opportunities posted on sites such as Do-It often ask for someone to help out with social media postings. This will be particularly useful if you’re looking for a social media position in a Not-for-profit organisation, as it will show a genuine commitment to helping others.

Build your online brand

Hopefully you’re already aware of what your digital footprint is and the importance of ensuring that it won’t provoke a negative reaction from employers (take a look at this useful guide if you’re not.) But if you’re looking for a job in social media then you need to ensure that you’re going further than this, and also actively making a positive impression with your online presence. After all, employers don’t want to see someone with seemingly little engagement on social media applying for roles in this exact area! Find out more about how you can improve your online brand by reading this interview with a social media executive at ASOS.

Image courtesy of Alex Smith at

Discover more about being a Senior Editor

Martin Eden, Senior Editor at Titan Publishing shares his story and gives us his top tips.

1930159_26901287246_111_nHow did you get your job?
That’s a very long story!
I graduated in the early 1990s with a degree in English & Latin, and then I travelled around a bit on the ‘Work America’ scheme, which I’d recommend to anyone (if it’s still going). When I got back, I was determined to get a job in publishing (my ultimate ambitions were to be Editor of Empire Magazine or The X-Files Magazine!), but it was really hard as I was based in Birmingham and there are very few publishing jobs there.

I spent a year in Birmingham living with my parents, applying for dozens of jobs (mostly in London) and temping as an admin assistant on a very low salary. After about a year, I was about to do a teacher training degree and then I was offered 2 jobs in London on the same day. I turned down the PGCE and I took an Editorial Assistant job at a very small publishing company in London (they had no computers!). After a year, an Editorial Assistant job came up at Titan Publishing, who I really wanted to work for, and so I went for it and I got it! I became Editor of the official X-Files Magazine within about 3 years.

Why did you want to do this type of work?
I’ve always enjoyed reading magazines and comics, and I thought this kind of job was really suitable to my capabilities. It’s creative, requires a good level of proof-reading and accuracy, and it also has perks that I enjoy (free movie showings, free comics, free magazines, etc). I’ve always worked on magazines related to TV shows/movies that I enjoy – I’ve worked on mags/comics for Buffy, X-Files, Heroes, Star Wars, DreamWorks, Simpsons and loads more.

How relevant is your degree to your job?
More than you’d think! Things have changed now. Back when I was 18, most people my age were going to university, and the fact that you got a degree showed commitment and set you up for joining the employment world. Now, I think a vocational degree is a lot more important, and there are student fees involved, so you need to be really focused on what you actually want to do in life.

I think the English part of my degree helped a lot, and English on your CV does definitely get your foot in the door for publishing jobs. Obviously the Latin part would seem trickier – but the latter actually caught the attention of my first boss – he was a huge fan of Latin and people who learned Latin – and it pretty much sealed the job for me. After a year of job-hunting, it was the Latin that began my career. Really, when it comes to job-hunting, there are no rules. Anything could work in your favour!

Describe a typical day at work.
It’s such a cliché, but there is no typical day at work. Most days are spent dealing with loads of emails from everyone and anyone – you really have to learn how to prioritise and learn how to say no (or ‘not just yet’). The rest of the time is spent proof-reading, sub-editing, planning, checking things for print, going to meetings, etc, etc. I work with a lot of people in America, so I often need to wait until about 5pm before I can ask them urgent questions (LA is 8 hours behind us).

On Tuesday and Wednesday mornings, we have Production meetings (one for our licensed magazines/comics, and one for our graphic novels and originated comics), so they often produce a lot of things to sort out. Tuesday at 3 is our print deadline for our UK mags/comics (Wednesday morning is the deadline for US magazines), so they are usually very busy – especially if you spot a bunch of last minute mistakes (which does happen).

What are the best/worst bits about your job?
Worst bits – mistakes getting printed are always rough. Minor mistakes will bug you, and big mistakes might cost your company money – but there is a team involved, so these should be avoidable (I did say ‘should’…). But if a mistake happens, you just have to move on – there is nothing you can do (unless it’s the printer’s mistake – it’s printed, that’s that). You can either beat yourself up about it, or you can move on.

The best parts are – giving paid work to artists or writers, or being able to successfully recommend them for work. And of course, it’s always exciting to see your magazine back from the printers. Even now – and I’ve been responsible for hundreds of publications – I always still get a thrill when a new issue arrives in the office.

Have you any advice for students and graduates wanting to get into this type of work?
For a start, don’t be nervous at the interview. Just relax and be yourself. The interview lets the company see if you’re the right person for them – but it’s also an opportunity for you to see if the company is right for you. As an interviewer, I know pretty quickly if the person is right for the role or not. Don’t be upset if you don’t get the job – things happen for a reason, and it wasn’t meant to be. Another company will benefit from having you!

Do try and get some publishing experience if you can – a lot of companies run internships these days. Experience will get your foot in the door, definitely, but proof-reading skills are more important to me (we’ll often give candidates a short test).
In general – listen to criticism and be open to it – it’s a very good way to learn. Always learn from mistakes. Mistakes will happen – it’s the nature of the publishing game – and you just have to try your best not to let it happen again.

I think also in publishing, it’s good to speak up. Anyone can spot a mistake. I think the old me, who started working at Titan 20 years ago, would probably have been too meek to speak up sometimes, but anyone can spot a costly mistake – never assume that someone else has spotted it.

Finally, enjoy it. You work many hours out of your week in a job, and you should be able to enjoy it.


How to prepare for assessment centres

Student at interview. Copyright The Careers Group

Assessment centres are a very widely used selection method, principally because they provide a robust and all-round view of the candidate. The employers see the candidate in realistic work situations and examine what the candidate can do, rather than what they say they can do. There’s no room for bluff.

This strong ‘predictive validity’ (ie the clear link between performance in the assessment and performance in role) is precisely what makes them a bit scary. You can feel a lot of pressure when it comes to having to make a presentation, or participate in a group exercise, knowing you are being judged against everyone else who is taking part.

What are competencies?

Assessment centres typically include a number of exercises designed to assess specific competencies. It is worth spending time familiarising yourself with both the common types of exercises and the key competencies they test.

Competencies are the skills, behaviours or knowledge identified as necessary for success in role; things like team working or communication skills. To really shine at an assessment centre, you need to be achieving the highest-order elements of each competency. That means demonstrating a flexibility in their approach, to think strategically and critically, and apply the competence in a sophisticated manner.

Key areas to prepare to improve performance

Strong preparation is key for success at assessment centres. Let’s take a look at some useful preparation activities:

Make sure you know the priorities and strategic direction of the company you are applying to work for. If you know that they are in a growth position, then you can talk about expansion opportunities. On the other hand, if they are in a period of downsizing, think carefully about the cost implications of any ideas you may have. This can be particularly useful if you need to prioritise anything during a task, such as in an intray exercise.

Understand the organisation’s core business. If you are applying to work for a marketing agency, for example, you need to understand what the business does, even if the role is in finance or IT. If you want to work in telecoms, ensure you have at least a basic understanding of the sector and how they make their money. It may be hard for you to participate fully in tasks if you don’t know this.

Follow this up with an understanding of what is going on in that market. What are the pressures and trends? Who are the key players? If you can weave this information into any of the exercises – for example, by critically evaluating the fictional data using real-life examples – this can really set you apart from other candidates.

Think about current trends in the economy (e.g. globalisation, social networks, ageing demographics in Europe) and their implications for the sector. If you can incorporate these elements into your arguments, it shows breadth of thinking and strategic perspective. You may find it useful to use models like SWOT (Strengths, Weaknesses, Opportunities, and Threats) and PESTLE (Political, Economic, Socio-demographic, Technological, Legal and Environmental) to organise your thinking.

Practise structuring information. You want to make it as easy as possible for the assessor to give you top marks; one way of doing this is to present your findings clearly and concisely – much as you would in a business context. Use headings, bullet points and numbered lists to display information, and remember to include an introduction and conclusion. Practise this and get some critical feedback.

Give some thought to the personal impact you would like to have at the assessment centre: what would you like the assessors (and the other candidates) to say about you at the end of the day? What can you do to create this impact? Assessors are often trained to observe and record non-verbal cues (body language) and everything, from the way you walk into the room, to the way you speak to other candidates, helps create the image that the assessors will form of you.

Don’t forget to brush up on your influencing skills. These are useful in group/report exercises and presentations. Some techniques to consider include using logic or reason to make a case, negotiation, building relationships or appealing to values. Avoid negative approaches like manipulation or intimidation.

Finally, practise managing your time and working under pressure. Assessment centre exercises are designed to be demanding – to perform at your best, you need to be able to focus and deliver, and practice can help with this. Don’t forget to take a watch and broadly plan out how you’re going to approach a task, as this can help you stay on track.

Current students will find that their university careers services will have lots of material that can help them to prepare for assessment centres, including links to online practice sites or even mock assessment centres with employers.

Today’s guest post, on how best to prepare for assessment centres, is brought to you by the graduate jobs board and forum WikiJob.

We are all made of stars … or Mars

Night sky photo by Axel Antas - public domain

Whether you like to gaze up at the stars or down at your shoes we have loads of interesting vacancies for you on JobOnline.

Find more of our 3024 current jobs on JobOnline.

Is your lack of experience letting you down? Or is it just your CV role descriptions?

It can be difficult to impress employers when you have little experience or feel that you Student copyright The Careers Group, University of Londononly have junior roles to add to your CV.  However it’s not usually the lack of experience itself that puts recruiters off; but rather an inability to convey the skills and knowledge gained through the experiences you do have.

An effective role description, in which you explain the skills you demonstrated and the things you achieved in each of your past educational or employment roles,  has huge potential to really highlight the value you can bring to a new employer, but many candidates fall short and leave recruiters unimpressed and confused.  When writing your CV role descriptions, ask yourself these 4 questions if you want to see more interview requests coming your way.

Are you selling yourself?
You may not think that your part-time bar job is going to be hugely impressive when applying for graduate roles with big corporate firms, but you will probably find that you have picked up quite a few transferable skills that are extremely valuable. So when describing your responsibilities, make sure that you’re creative and try to highlight all of the skills and knowledge that go into each of your duties. Take a look at the examples below to see how you can beef up descriptions of fairly basic tasks and really express your skill set.

“Serving Customers”


“Providing a consistently high level of customer service in line with brand expectations and resolving all complaints swiftly and effectively to ensure positive customer experiences”


“Stacking Shelves”


“Managing and analysing stock levels throughout the store to ensure that customers always have access to high demand products at peak times”

These examples highlight important skills, shows off your written communication abilities; and also show that you have an understanding of how your actions affect the business. Employers aren’t going to guess what you are capable of; so it’s your responsibility to explain it to them properly in your CV.

Is your role description well structured?
Having heaps of detail about your roles is great; but if they are displayed in a big messy chunk of text, then it makes it very difficult for busy recruiters to read and extract the important information they need.

Start with a brief 2-3 sentence outline to show the overall purpose of your role and build some context around how your work affects the greater goals of the business. Then use short, sharp bullet points to describe your responsibilities – they will keep readers engaged and allow them to scan for the skills they need.

Do you explain who your employer is?
A lot of candidates make the mistake of assuming that everyone who reads their CV will automatically know who their employer is, so they don’t bother to add a short company description. This can be quite frustrating for recruiters as it makes it difficult to comprehend details like; what type of market/industry you are working in, or the size or the firm you work for. These facts are extremely important when looking to hire to somebody, so make sure you include a sentence that summarises your employer; whether you work for a small boutique firm or well-known brand.

Do you show your impact?
Employers need people who are going to create a positive impact and add value to their organisation. Skills are obviously essential but if you can’t show how you use them to benefit your employer, then recruiters will be less impressed by them. Where possible, try to show the input and output of your actions by detailing how your skilled work impacts the wider organisation. For example; instead of writing, “Creating advertising materials” – write, “Creating eye-catching advertising materials to attract customers and boost sales”. This way you not only highlight your skills, but you also show why those skills are valuable to a business.

Andrew Fennell is an experienced recruiter and director of leading professional CV writing company StandOut CV.

How to become a lecturer

Last month saw the publication of Getting the First Lecturing Job. Careers experts surveyed academic staff across 22 UK universities and several research disciplines to gather information on what’s needed to make the jump from early-career researcher to lecturer. The resulting report provides valuable insight into how academic employers think, with quotes on topics ranging from the value of teaching experience to the potential challenges of career breaks. If you’re a PhD student or post-doc hoping to one day move into a lectureship position, it’s well worth reading the full 57-page version when you have time, but we’ve summarised the main points below.

Research, research, research

Unsurprisingly, demonstrating an “independent research profile” emerged as key to obtaining a lectureship. But quite what that means depends upon the discipline. Academics from the biological and physical sciences are likely to expect potential lecturer candidates to have publications in high quality journals, and to provide evidence that they can win funding through independent fellowships or joint grant applications with senior researchers. There are fewer opportunities in the arts and humanities to gain publications and funding, and this is reflected in a lower expectation for these achievements in lecturer candidates. However, publications and book deals are still desirable.

Candidates from all disciplines should be able to articulate clear research plans and ideas that are independent of their supervisor, and they should be able to convey how their future direction might fit against the backdrop of a target university’s current research. So when applying for lectureship roles, it’s important to investigate what’s already going on in the department and wider institution. Are there opportunities for interesting collaborations? Are there research gaps that your work could fill?


Teaching forms a key part of most lecturer positions, so teaching skills are valued highly. But this doesn’t necessarily mean candidates have to have a wealth of in-depth teaching and supervisory experience, and a higher education teaching qualification is by no means essential. You can demonstrate an understanding of teaching in a variety of ways, so seeking out opportunities to mentor undergraduates or to act as a tutor in small tutor sessions or lab sessions could be enough. An enthusiasm for teaching, and a willingness to take on new topics, is extremely important. So again, do your research. What would you like to teach, and how? Is there something missing from the current curriculum? Your PhD/research subject could be your unique selling point, but in most cases you’ll need to show a willingness and ability to teach broader topics too.

It’s also worth bearing in mind that the amount of time dedicated to teaching versus research can vary hugely between different lecturer roles, so make sure you fully understand what’s expected from each academic position before you apply (for more info, check out this blog on the rise of teaching-focused academic jobs).

Personal attributes

Academics expect potential lecturers to display certain ‘softer’ skills, namely good communication skills, excellent teamworking skills/collegiality, passion, commitment and enthusiasm. These qualities are perhaps less tangible than ‘research’ and ‘teaching’ skills, and candidates may have a tougher time working out exactly how to get them across. In terms of commitment, passion, and indeed collegiality, doing your research on the role, the department, and the wider institution, and understanding how you could fit in, work with others, and improve things, always helps to show your dedication, and it’s something we find candidates frequently forget to do.

Interestingly, academics don’t expect candidates to have previously performed many of the peripheral duties involved in being a lecturer. For instance, experiences of public engagement, forming collaborations, people management, and administration, all emerged as ‘non-essential’. They were of course considered a nice bonus. And they may be great ways to demonstrate some of the personal traits academics do consider to be essential, such as commitment, communication and teamworking.

Career-management tips for PhDs

There is now a growing recognition that PhDs have specific career-development needs. This is exemplified by the Royal Society’s recent publication of ‘Doctoral students’ career expectations: principles and responsibilities’. It’s clear that there are many more PhD students than there are academic jobs, so getting a PhD doesn’t necessarily set you up for an academic career. With this in mind, the report sets out how PhD supervisors and higher education careers professionals can best help students prepare for the path ahead; universities have a duty to make PhDs aware of their options, and help them develop, recognise, and market skills that will be useful both inside and outside of university research.

But the report also outlines the active role that PhD students themselves must have in the process. There’s a lot of information, advice and guidance available to most students, and it’s important that individuals make the time to seek it out. With quite specific and practical advice, such as “students should assess their own understanding of their skills and achievements every six months and discuss their aspirations with supervisors”, the short report is well worth a read, whatever your academic career stage.

You can access the full document here, and an interesting blog from one of the authors here.

Islamic finance

So you want to work in one of finance’s biggest growth sectors?

Why not! This decade has seen Islamic finance move into the mainstream of world financial affairs.

2013 saw the first sovereign Islamic bond issued by a non-Muslim majority country in the UK, where Islamic finance has also contributed to marquee projects such as the construction of The Shard, the Olympic Village and the ongoing regeneration of Battersea.

So what does this mean for the industry in the UK – and more specifically careers? We’ll address these questions, and more besides.

1. What is Islamic finance?

The main principle of Islamic Finance is the avoidance of interest payments. Further elements include the sharing of profits and losses amongst the participants of a transaction, and restrictions on investments in areas forbidden by sharia law such as gambling.

2. Do you have to be a Muslim to do it?

Absolutely not! Although an interest in the culture and customs is welcomed.

3. What career options are there in Islamic Finance?

Many! From wholesale banking, to infrastructure projects to insurance, risk management, accountancy, audit and law. Islamic Finance has a role in all of these sectors and more. The UK’s largest accountants, consultants and professional service firms all have Islamic Finance divisions. Therefore there are opportunities in HM Treasury, the big 4 accountancy & audit firms, investment banks, corporate banks, insurance, asset management and law firms. There are also many banks set up in the UK that specialise in Islamic Banking.

4. Sounds good! So how do I start a career in Islamic Finance?

There are many routes in – largely dependent on which discipline from the above you might wish to pursue. Many bulge bracket investment banks have joined the dozen or so specialist banking providers so graduate schemes are now starting to be offered.

If your interest is in banking, you may wish to consider a speculative approach by approaching some of the bodies listed in this document.

The UK has also seen its first formalised Islamic Finance internships – such as at the Bank of London and the Middle East  .

5. What skills do I need?

Generally, the skills you need to be successful in Islamic Finance branches of insurance, banking, law or accountancy overlap those of their more traditional counterparts. However, relatively new offerings such as the Chartered Institute for Securities and Investment’s Islamic Finance Qualification provides a cultural and legal grounding which may prove attractive to employers. Other options include the Islamic Finance course by ICMA, or by choosing modules relating to Islamic Finance on existing degree programmes. A number of higher education institutions have started to offer specific degree programmes relating to Islamic Finance.

Posted by The Careers Group Business & Finance Team

Picture credit: Shutterstock

International students and graduates: this one’s for you

UKCISA is a great one-stop shop to answer questions about living and studying in the UK

Sometimes it can be confusing trying to find the best websites to help you answer questions about visas or how systems work in the UK. One we often recommend is run by the UK Council for International Student Affairs (UKCISA) which is the national advisory body for International Students. It offers advice and useful links to answer a wide range of questions about living and studying in the UK. It has sections for those thinking about studying here and wanting help to choose a course and for students already here who might have questions about visas, rules about working while studying or how to access health services.  And they have a section for what to do if you are preparing to return home after your course ends. You can find all this and more here, or via the link on the International Futures site.

UKCISA monitors government policy changes and keeps advice regularly updated.  One great and less well-known service they offer is a helpline which is open Monday to Friday, 1300 – 1600 hours (UK time). They answer about 10,000 calls annually, so the telephone advice line is very busy. Because of this, they ask you to try to find the information on the website first. The number is:Categories

Outside the UK: +44 20 7788 9214
Inside the UK: 020 7788 9214

Please note that standard national and international charges apply.

You can also check out the latest news for International Students.  At the moment, the top story is the way that the UK Government is going to change how it issues permission for people to come to the UK from abroad for more than six months. To start with (probably at the end of February 2015) the new system will apply only to people applying from Pakistan. Soon after that it will be extended to a second group of countries, with more countries being added on 29 May 2015, and all the remaining countries in the world on 31 July 2015.

Welcome back!

Here at Develop Your Career, we hope that you enjoyed your break over Christmas and the New Year, and have returned to university (or work, or both!) refreshed.

Subscribe to this blog for a fantastic range of ideas, inspiration, resources and careers news to help you take your careers decisions this year.